Question 4- Digital Etiquette

Digital etiquette is a simple set of guidelines that will enable you to use online internet communication in a manner that builds a profile about you and makes it easier to be part of the digital world without disregarding or evoking issues. In this recent era of digitalized communication has increased the number of people that are always online internet surfing which means that it is quite easier for an offensive comment to reach billions in just a few hours. While the world is moving in a more advanced technological direction some people have not realized that the internet is a vast digital web that has an extensive power to re-define the way people see you and influence your personality through comments, captured videos,  articles, images as well as any other media. However, some people have not realized that any form of content remains online for many years. As a result of this ignorance many people are harmed and their reputations are tarnished                                               

  These are the examples of bad digital etiquette                                                               1. Using offensive and sensitive language -This sort of language is commonly used by cyber bullies and people who use social media to diminish the image of someone else. Cyberbullying has become the most preferable bullying which perpetrators use to target victims. Cyberbullies use anonymous social media accounts and emails as well as contact numbers to torment their lives. The viral spread of videos and images purposefully shared on social media and the endless contacting have a massive impact on the victims especially psychologically. Therefore,it is important for people to keep track of all that they share and be informed about seeking help from this bullying.                                                                                                                                                                                  2. Inconsiderate/Indifferent of people's opinion - It is common for people to disagree on the same topics and issues. However, some individuals have a way of expressing their opinions in a rather disrespectful manner instead of a polite response, which is likely to offend more people. Since online communication is mainly made up of networking it's important for people to respect each other views to avoid unnecessary online drama. (Cybersmile) This form of disrespect can also lead to being banned on social media.                                                   3. Stealing other people's identity and posting images - In every country there are laws that regulate the use of posting, publishing images online without the individual's permission.                          

4. Lack of proper grammar and spelling - Language is a key tool for conversing and maintaining conversations. Brown(2018) suggests inappropriate sentence structure can change the context meaning and result in leaving an undesired impression to your audience.                                                                                                                                                                                      5.Posting/publishing unverified information -The internet has no restriction on what information should be published and posted online.                                                                                                                                                                                                                                                                Reference list                                                                                                                                      Brown, R.A. 2018,19 Tips to improve online Etiquette, Elegant Market place,14 August 2018.[Blog]. Available at:https://elegantmarketplace.com/19-tips-to-improve-online-etiquette/ [Accessed 2 July 2020]                                                                                      The Cybersmile foundation. 2020. Example of Bad etiquette[Online]. Available at:https://www.cybersmile.org/what-do/advice-help/netiquette/examples-of-bad-netiquette [Accessed 2 July 2020]                                                                                Very well mind.2020.10 Basic rules of Netiquette or Internet etiquette,13 January 2020.[Online] Available at: htttps://www.verywellmind.com/ten-rules-of-netiquette-22285 [Accessed 2 July 2020]                                                    

                                                       

Question3 -Digital communication and marketing

FIVE TRENDS IN DIGITAL COMMUNICATION AND MARKETING                                                                                                                                                                                         Social media
  Social media is now an essential marketing space that is used by billions of people and accessed every day. This is rather an easier way to grasp the attention of people as they surf the media platforms. Example :Facebook and Instagram                                                                                                                
Video marketing
This marketing component is becoming an essential marketing tool for businesses to able to capture the consumer's curiosity. Consumers have now become reliant on video explanations which makes it easier for people to understand what the business is all about. Video marketing has enabled live-engaging which makes people feel part of the conversation about the products/services provided by the businesses and they are able to respond quicker than a direct query. Example: Instagram/Facebook live, Youtube, uploaded videos on business websites.                                                                                                                                           
3.Visual Search                                                                                                                                   This is a search tool that will allow people to upload a picture of an item /product, place, and landmark, which will be scanned by the search engine to detect and recognize it to suggest where it comes from, where it can be bought and the source.Example: Google voice lens, Pininterest lens, Camfind- app, Bing visual search.                                                                                                   

4. Voice search and interaction                                                                                                      The voiced speech is a new part of the search engine method which enables people to search through on language which will be understood by both the assistant and user. The voice search can be done on any device which enables more people to gain access to it.                                                                      Example: Google voice search-                                                                                                                                                          
 5. Artificial intelligence -Chatbots                                                                                                 It is a software-based application that is used to interact with humans which are taking the positions of many employees due to the tasks chatbots are capable of performing.
                                           

   Reference list                                                                                                                                            Membrilla, A. 2019. 12Digital marketing trends and innovations for 2020:Cardinal digital marketing:12 April2019[Blog]. Available at: https://www.cardinsldigitalmarketing.com/blog/12-digital-marketing-trends-innovations-for-2020/[Accessed 2 July 2020].                                                   Owen, C. 2020.The difference between chatbots and digital agents, Inform-communications;16 June 2020 [Blog]. Available at:https://inform-comms.com/difference-between-chatbots-and-digital-agents/ [Accessed 2 July 2020].                                                                                                                               Dave, N. 2019. 42 Digital marketing trends you can't ignore in 2020, Single Grain,6 December 2019[Blog]. Available at: https://www.singlegrain.com/digital-marketing/digtal-marketing-trends-2020/[Accessed 15 June 2020]                                                                                                                                                                                                    

Question2 : Digital literacy and Information fluency

                                                                                                                                                                                                                                                                                                                                                   Reference List                                                                                                                                   Growingleader. 2018.Top-10 digital skills every student needs.[Online] Availabe at:http://www.growingleader.com/top-10-digital-skills-every-student-need-in-2018/ [Accessd 10 July 2020]                                                                                                                                                            Webwise.ie. 2020. Developing digital literacy skills.[Online] Available at:https://www.webwise.ie/teachers/digital_literacy/ [Accessed 14 June 2020]                                        BLOOMSBERRY LEARNING EXCHANGE .2020. Digital awareness course.[Online] Available at :https://www.ble.ac.uk/digitalawareness.html Accessed on 15 June 2020]                                               Health Education England.2020.Digital literacy.[Online] Available at: https://www.hee.nhs.uk/our-work/digital-literacy#skip-link [Accessed on 10 July2020]                                                                     Wabisabilearning.2020.5 Digital literacy skills students can benefit from. [Online] Available at :https://wabisabilearning.com/blogs/technology-integration/5-digital-literacy-skills [Accessed on 14 June 2020]                                                             

Question 1: Digital Citizenship,Fluencies and Access

5 FLUENCIES OF DIGITAL                                                           These are learning and practical skills that are able to influence the learning experience of people neither depending on whether old or young. The learning of systems beyond the utilization of technology in the year we are within. These skills enable you to think beyond the trends that people are currently adapting to. These also grant you the opportunity to be skilled and become a critical thinker that is competitive and offer a unique decisive role in the field of work in any organization.

 THESE FLUENCIES ARE:                                                                                              
             

 SOLUTION FLUENCY                                                                                               This is a process of critically examining the problems in detail by clearly defining and identifying the elements influencing of the problems at hand then visualizing the many perspectives to combat the problems and implementing them to see the outcomes.  example: critical thinking.                                                                                                                                                                                                                                                                                       CREATIVE FLUENCY                                                                                                     This is the artistic ability, skill and competency to approach to a product.The addition to a product's functionality through a composition.the conscious production of graphic creativity in the form of different sounds, colours and movements and also through storytelling. In ways such as designing,art.Give all the                                                                                                                                                                                                                                                COLLABORATION FLUENCY                                                                            This is the work progression that contributes to creative and critical thinking.This the collective contribution and cooperation among team members towards solving various problems and ideas. example -being vocal and comfortable with one another to share ideas and solutions.                                                                                                                                                                                                                                                                                                                         MEDIA FLUENCY                                                                                                                 The concept of media varies according to communication and media literacy. This is how organizations have used media to create a good and negative impact. Many organizations have used this change to society as a way to communicate. People need to be media literate and be able to communicate appropriately. Therefore, being able to align both communication and the use of suitable mediums to communicate with the audience.                                                                                                                                                                                         INFORMATION FLUENCY

It is the combined skill trait which comprises components such as domain knowledge, critical thinking and presentation/ participation. These develop the mindset of people to think and understand the information in all forms and formats.                                                                                                                                                                                                                                                                                                                                                                                             Digital fluencies have enabled students around the world to be think beyond the norm by enhancing their ability to adapt to the changing digital environment and their devices. This making them skilled to be  able to use technology appropriately. 

                    

               

Reference list                                                                                                                                                                                                                                                                                    Tobyonline.2014.What is digital fluency?A practical for training and learning. [Online] Available at http://skills4trainers.blogspot.com/2014/03/what-is-digital-fluency-practical.html [Accessed 10 July 2020]                                                                                                           Wabisalearning.com.2020.Living solution fluency process.[Onine] Available at :https://wabisabilearning.com/blogs/future-fluencies/living-solution-fluency-process [14 June 2020]     Gabriela.2015.Digital literacy and information fluency.Blogger, 2 May 2015[Blog] Available at :gabrieladesampaio.blogspot.com/2015/05/2-digital-literacy-and-information.html