Question3 -Digital communication and marketing

FIVE TRENDS IN DIGITAL COMMUNICATION AND MARKETING                                                                                                                                                                                         Social media
  Social media is now an essential marketing space that is used by billions of people and accessed every day. This is rather an easier way to grasp the attention of people as they surf the media platforms. Example :Facebook and Instagram                                                                                                                
Video marketing
This marketing component is becoming an essential marketing tool for businesses to able to capture the consumer's curiosity. Consumers have now become reliant on video explanations which makes it easier for people to understand what the business is all about. Video marketing has enabled live-engaging which makes people feel part of the conversation about the products/services provided by the businesses and they are able to respond quicker than a direct query. Example: Instagram/Facebook live, Youtube, uploaded videos on business websites.                                                                                                                                           
3.Visual Search                                                                                                                                   This is a search tool that will allow people to upload a picture of an item /product, place, and landmark, which will be scanned by the search engine to detect and recognize it to suggest where it comes from, where it can be bought and the source.Example: Google voice lens, Pininterest lens, Camfind- app, Bing visual search.                                                                                                   

4. Voice search and interaction                                                                                                      The voiced speech is a new part of the search engine method which enables people to search through on language which will be understood by both the assistant and user. The voice search can be done on any device which enables more people to gain access to it.                                                                      Example: Google voice search-                                                                                                                                                          
 5. Artificial intelligence -Chatbots                                                                                                 It is a software-based application that is used to interact with humans which are taking the positions of many employees due to the tasks chatbots are capable of performing.
                                           

   Reference list                                                                                                                                            Membrilla, A. 2019. 12Digital marketing trends and innovations for 2020:Cardinal digital marketing:12 April2019[Blog]. Available at: https://www.cardinsldigitalmarketing.com/blog/12-digital-marketing-trends-innovations-for-2020/[Accessed 2 July 2020].                                                   Owen, C. 2020.The difference between chatbots and digital agents, Inform-communications;16 June 2020 [Blog]. Available at:https://inform-comms.com/difference-between-chatbots-and-digital-agents/ [Accessed 2 July 2020].                                                                                                                               Dave, N. 2019. 42 Digital marketing trends you can't ignore in 2020, Single Grain,6 December 2019[Blog]. Available at: https://www.singlegrain.com/digital-marketing/digtal-marketing-trends-2020/[Accessed 15 June 2020]